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Technical SEO

 Technical SEO


As by name, Technical it includes technical factors like:

Page speed
The page speed is a significant factor of a site for ranking because if your site doesn’t load quickly and the user skips it or closes it within seconds after opening. It increases Bounce Rate and affects the website rankings, which is dangerous for your site health. The more bounce rate lowers the ranking or may result in a penalty. 

Crawling errors
Crawling error comes due to broken links and other deleted links from the site. Analyze all the links to make a proper sitemap use canonical tags to avoid crawling errors. The search engine crawls the site and leaves it when there is any broken link.

The site is mobile-friendly or not.
Nowadays, mobile optimization of a site is an important ranking factor because everyone has mobile phones. Mobile phone usage is more than desktops; if your site is not optimized according to mobile phones means taking more time to open, it increases its Bounce Rate and affects site rankings, which is dangerous for your site health. To optimize the site for mobile phones, a technical feature named AMP is integrated into the site by the developer; it improves the loading speed and allows the site to load fast, and decreases the bounce rate.

SSL Certificate (HTTPS)
Install SSL Certificate on the website, which secures your site, prevents it from hacking, and has secure payment methods. HTTP means the site is not trustworthy and HTTPS implies the site is secured. SSL Certificate is installed and helps in winning user's trust.

These types of technical things or errors are a part of Technical SEO.

There are different types of Search Engine Optimization depending on the nature of a business, Such as:

  • Local SEO
  • National SEO
  • and eCommerce SEO

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