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On-PAGE SEO

 On-PAGE SEO


On-page SEO has some factors where an expert takes over and makes the website appear in the SERP results. A few of these known factors include


Keyword

The first step of SEO is Keyword Research; Keywords are those words and queries people search for inside search engines. In keyword research, we analyze and extract our keywords using premium tools. 

There are different types of keywords:


  • Short-Tail Keywords
  • Long-Tail Keywords
  • Money Keywords


Keyword in the Title tag

The second step is to optimize these keywords in the title of a website’s pages.


Keyword in the Meta Description tag

Use of these specific keywords in the Meta Description.


Keyword in the H1 tag

Focus keyword in Heading or H1 Tag of HTML code.


Using Keyword in the Pages Copy

Using your keyword on a page with LSI keywords.


Keyword in URL

URL must contain the focus keyword, this increases its readability and makes it human-friendly, also known as URL Structure.


The Length of the Content

“Content is King”; Don’t hesitate to write long articles or blog posts, but it must be to the point and help to clear all the confusion for a reader.


Duplicate Content

Make sure you do not duplicate the content. The content you write should not exist on any of your website pages or on other websites.


Canonical tag

A canonical tag is a piece of code from HTML, which educates Google these URLs are the same. This practice prevents duplication and creates a difference between both.


Image Optimization

Images can be optimized by setting Alt tags (Alternative Tags), description, and caption, which can be read by crawlers and helps to show them in Google search results. Also, optimize them so they can load fast.


Content Updates

Content update means your content is up to date and featured; it contains all the information that a user wants. It doesn’t mean to edit it on a daily basis.


Outbound Links

You can link your post with other relevant posts written by you and add links that redirect to the other website pages. It increases your Page and Domain authority. This process is like a voting system; where you get votes against your post.


Internal Links

Link your own website’s relevant pages and posts redirecting to each other via internal URLs.

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